An Evening of Prestige, Innovation, and Horological Mastery
Venue: Audemars Piguet Manufacture Headquarters, Le Brassus, Switzerland
Date: February 22, 2025
Nestled in the serene Vallée de Joux, where horology meets heritage, Audemars Piguet commemorated 150 years of unmatched craftsmanship with a spectacular anniversary event at its Le Brassus headquarters. This once-in-a-lifetime celebration was more than just a watch launch—it was a tribute to the legacy, innovation, and future of one of the world’s most revered watchmakers.
The evening, attended by an exclusive guest list of celebrities, industry icons, and elite collectors, blended history, artistry, and cutting-edge technology to mark the brand’s sesquicentennial milestone. With the world’s finest haute horology enthusiasts gathered under one roof, Audemars Piguet unveiled its most anticipated timepieces of 2025—a breathtaking collection of Royal Oak, Code 11.59, and Offshore models, each exemplifying the pinnacle of Swiss watchmaking.
Le Brassus: The Home of Timeless Craftsmanship
Unlike conventional luxury launches hosted in grand hotels or fashion capitals, Audemars Piguet chose to celebrate at its very birthplace—Le Brassus, the cradle of Swiss horology since 1875.
Guests were treated to an exclusive tour of the Audemars Piguet Manufacture and the Musée Atelier, where they witnessed firsthand the evolution of horological artistry. From the brand’s earliest pocket watches to its modern-day icons, the exhibits showcased AP’s unwavering pursuit of perfection.
As twilight set over the Vallée de Joux, the main event unfolded within an architecturally stunning pavilion, where horology and art converged in a spectacle of light, sound, and history.
An A-List Affair: Elegance Meets Prestige
The guest list read like a who’s who of luxury and horology. Among the esteemed attendees was Grammy Award-winning musician and renowned watch collector John Mayer, who spent the evening engaged in deep conversations with AP’s master watchmakers, admiring the newest releases.
Guests were welcomed with Dom Pérignon champagne and a curated selection of Swiss delicacies, followed by a private classical music performance, setting the tone for an evening of unparalleled refinement.
Adding a modern twist, a virtual reality horology experience allowed attendees to witness the intricate craftsmanship behind AP’s movements—bringing them closer than ever to the world of haute horology.
But the true highlight of the night? The grand unveiling of Audemars Piguet’s 2025 collection.
The Watches: A Celebration of Innovation and Legacy
The event was centered around the reveal of Audemars Piguet’s newest timepieces, showcasing unparalleled technical mastery and bold design choices.
1. Royal Oak Perpetual Calendar “150th Anniversary” Openworked (Limited to 150 Pieces)
Material: Titanium case with Bulk Metallic Glass (BMG) bezel
Dial: Openworked sapphire dial exposing the Calibre 5135 perpetual calendar movement
Special Feature: Blue sub-dials inspired by a 1992 perpetual calendar pocket watch
Price: CHF 175,000 (~$195,000)
A collector’s dream, this limited-edition masterpiece merges AP’s legacy with cutting-edge materials, making it a true symbol of horological evolution.
2. Royal Oak Selfwinding Perpetual Calendar
Variants: Available in stainless steel (blue “Grande Tapisserie” dial) and 18K sand gold (sand-gold-toned dial)
Case Size: 41mm
Movement: New Calibre 7138, enabling all adjustments via the crown
Price: CHF 109,300 ($122,000) (Stainless Steel) / CHF 130,000 ($145,000) (Sand Gold)
The perpetual calendar reinvented—blending timeless aesthetics with cutting-edge mechanical innovation.
3. Code 11.59 by Audemars Piguet Selfwinding Perpetual Calendar
Material: 41mm white gold case
Dial: Smoked blue embossed pattern, achieved through hand-engraved guilloché craftsmanship
Movement: Calibre 7138, combining precision with user-friendly adjustments
Price: CHF 109,300 (~$122,000)
A stunning fusion of classic and contemporary watchmaking, designed for the modern collector.
4. Royal Oak Offshore Selfwinding Chronograph
Material: Available in green and black ceramic cases
Dial: A monochrome aesthetic that enhances the rugged, sporty appeal
Price: Upon request
For those who crave boldness, this Offshore release embodies AP’s fearless approach to high-performance watchmaking.
5. Code 11.59 Selfwinding Flying Tourbillon
Material: 38mm white gold case, a compact yet powerful design
Feature: A mesmerizing flying tourbillon at 6 o’clock, a testament to AP’s mastery in complications
Price: Upon request
A statement of technical brilliance, this model elevates the Code 11.59 line to new heights of sophistication.
A Night of Celebration and Reflection
Beyond the watches, the 150th-anniversary event was a reminder of what makes Audemars Piguet exceptional—independence, heritage, and innovation.
As glasses clinked and final toasts were made, a breathtaking fireworks display illuminated the night sky over Le Brassus, signifying Audemars Piguet’s bright future in the world of haute horology.
Final Thoughts: Audemars Piguet’s Next Chapter
From its humble beginnings in 1875 to its position today as one of the most coveted watchmakers in the world, Audemars Piguet has never ceased to push the boundaries of design, craftsmanship, and technology.
The new 2025 collection not only honors its rich history but also paves the way for the future—where legacy meets modernity.
For watch enthusiasts, collectors, and connoisseurs, one thing remains clear: Audemars Piguet is not just crafting timepieces—it is shaping time itself.
Stay tuned to The Luxe Ledger for exclusive insights into the world of high-end horology, luxury, and craftsmanship.